Trump’s Tariffs Cast Shadow Over 2026 World Cup
The 2026 World Cup is facing growing uncertainty following a wave of new trade tariffs introduced by Donald Trump, which have triggered international backlash and raised alarm among global sponsors.
Major brands are reportedly reconsidering their involvement, concerned that escalating costs and restricted access to U.S. markets could jeopardize their investments in the tournament.
Trump, who has taken a leading role in a newly formed World Cup task force, is prompting questions about how his economic policies might affect the commercial success of the event.
Set to be a historic tournament—the first to feature 48 teams and be co-hosted by the U.S., Canada, and Mexico—the World Cup now faces unexpected hurdles due to Trump’s sweeping tariff measures.
Announced on April 2nd, a day he controversially dubbed “Liberation Day,” the new tariffs include a steep 25% duty on goods from neighboring Canada and Mexico. Additional tariffs target a range of countries: 26% on India, 46% on Vietnam, 34% on China, and levies on others including the UK and Australia.
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On top of that, a blanket 10% tariff will now apply to numerous other trading partners, part of Trump’s broader push to “level the playing field” and boost domestic manufacturing.
This aggressive trade stance could significantly impact international sponsorships and marketing efforts tied to the World Cup, potentially reshaping the global business landscape surrounding the event.
“The event is going to be incredible”
Donald Trump looks ahead to the 2025 Club World Cup which is being hosted in USA 🏆 pic.twitter.com/jyg9pAJ05g
— Sky Sports Football (@SkyFootball) December 5, 2024
